Since time immemorial, celebrities have been looking for additional income streams to keep their pockets lined. But for those who don’t land beauty campaigns or aren’t all that interested in creating a clothing line, there’s yet another lucrative (and easy) option available: infomercials.
Yes, surprisingly, it’s not just George Foreman and his best-selling infomercial grill making a killing in the weird world of long-form late-night ads. For decades, some of the world’s biggest celebrities have been shilling everything from skin care systems to weight loss plans in the wee hours of the morning, all in the name a few extra bucks. Read on to find out which of your favorite celebrities have hawked infomercial goods. And for more surprising celebrity career moves, check out these 30 Celebrities Who Now Hold Regular Jobs.
1Kim Kardashian for Perfect Skin
kim kardashian perfect skin infomercial, celebrity infomercial
PerfectSkin via YouTube
Long before Kim Kardashian was gracing the cover of Vogue and serving as a muse for fashion designers, she was selling skin care products with her sisters on late night TV. Way back when, Kim, Kourtney, and Khloe Kardashian all starred in infomercials for Perfect Skin, a multi-step skin care system they claimed was specifically-formulated for them by scientists. And for some stars who could have used an infomercial windfall, check out these 30 Celebrities Who Lost Millions Practically Overnight.
2Adam Levine for Proactiv+
adam levine holding proactiv bottle, celebrity infomercial
Proactiv via YouTube
The Kardashians aren’t the only celebrities involved—or formerly involved—in the skin care game. Maroon 5 frontman and The Voice coach Adam Levine once proudly proclaimed himself blemish-free in infomercials for Proactiv+. In the ads, he showed off some awkward teenage photos to prove he didn’t always have great skin.
3Pamela Anderson for Alexis Vogel Makeup
pamela anderson in a celebrity commercial, celebrity in
Alexis Vogel Makeup via YouTube
Former Baywatch bombshell Pamela Anderson got in on the infomercial game in the 2000s. Back then, Anderson proudly proclaimed her love for Alexis Vogel Makeup in infomercials for the makeup artist—informercials that also included former Real Housewives of Miami star and model Joanna Krupa. And if you want to boost your own beauty arsenal, start with The 30 Best Beauty Products As Picked by Cosmetologists.
4Joey Fatone for Bosley
joey fatone holding baseball cap in bosley ad, celebrity infomercial
Bosley via YouTube
It seems singing and dancing aren’t Joey Fatone’s only talents. The erstwhile NSYNC member leant his famous face (and thinning head of hair) to infomercials for Bosley’s hair restoration products back in 2014.
5Cher for Lori Davis Hair
cher celebrity commercial, celebrity infomercial
Lori Davis Hair via YouTube
If she could turn back time, would Cher still agree to star in hair care infomercials? While we may never get a definitive answer to that burning question, at least we still have her Lori Davis Hair infomercials to enjoy. And to get magnificent locks of your own, check out these 40 Ways to Have Amazing Hair Over 40.
6Marisa Tomei for Winsor Pilates
marisa tomei commercial, celebrity infomercial
Winsor Pilates via YouTube
Even Oscar winners aren’t above cashing in on those infomercial paychecks. Case in point: Marisa Tomei once had a starring role in infomercials for Winsor Pilates. She wasn’t the only big celebrity to hawk Pilates guru Mari Winsor’s exercise program, however; Danny Glover, Melanie Griffith, Minnie Driver, Alfre Woodard, Holly Robinson-Peete, Elizabeth Berkley, and Jennifer Beals all provided testimonials for Winsor’s infomercials as well.
7Suzanne Somers for ThighMaster
suzanne somers holding thighmaster, celebrity infomercial
ThighMaster via YouTube
Suzanne Somers may have starred in hit shows like Three’s Company and Step By Step, but to millions of late-night TV enthusiasts, she’ll always be the pitch woman for the ThighMaster. The exercise device, which claimed to tone a person’s thighs and backside, even earned her a spot in the Direct Response Hall of Fame in 2014. “Ten million ThighMasters later, mine turned out to be a good idea,” she told CNN in 2004 of the product’s success. And to tone up in no time, try the 40 Greatest Exercises for Adding Muscle Over 40.
8Vivica A. Fox for Zumba
vivica fox doing zumba, celebrity infomercial
Zumba via Vimeo
Actress Vivica A. Fox, known for her roles in movies like Kill Bill and Independence Day, made her rounds on the infomercial circuit in the late 2000s when she starred in ads for Zumba DVDs. “This is fun—and it’s sexy at the same time!” she raved about the dance-based fitness craze.
9Alyssa Milano for WEN by Chaz Dean
alyssa milano in haircare commercial, celebrity infomercial
WEN by Chaz Dean via iSpot
Cher isn’t the only celebrity who’s leant her famous mane to a hair care infomercial. Charmed star Alyssa Milano did the same in the 2000s, serving as the spokeswoman for the WEN by Chaz Dean line of hair care products in the brand’s infomercials. The late-night advertisements also starred actress Roselyn Sanchez and frequent infomercial star Holly Robinson-Peete.
10Cindy Crawford for Meaningful Beauty
cindy crawford beauty commercial, celebrity infomercial
Meaningful Beauty via YouTube
In the mid-2000s, Cindy Crawford starred in a series of infomercials for Meaningful Beauty, a line of beauty products she co-created. And the model was in good company, as the ads were hosted by Valerie Bertinelli of One Day at a Time and Hot in Cleveland fame.